Principles of Marketing for a Digital Age
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Author Webinar providing first-hand perspectives on applying marketing principles to practice. YouTube Video Playlists curated by the author, containing short, engaging videos on key chapter topics. AMA and SAGE Journal Articles related to each chapter, providing further reading and support for assignments.
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Teaching Guide containing lecture objectives, chapter outlines, teaching tips and video examples that align with each chapter. PowerPoints highlighting key topics and visuals from the book, which can be used in classroom presentations and lectures. TedEd Flip That Class! Resources featuring lesson plans, as well as videos and activities that can be assigned ahead of class. Testbank that can be used in exams and uploaded to your university’s online learning platform. YouTube Video Playlists curated by the author, containing short, engaging videos on key chapter topics. SAGE Business Cases with discussion questions, showcasing additional real-world examples. LMS/VLE Download enabling you to easily upload all instructor and student resources into your university’s online learning platform (i.e. Blackboard, Canvas or Moodle), and customise the content as required.
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