Chapter 2: Understanding Buyers

Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior

Scholdra, T. P., Wichmann, J. R. K., Eisenbeiss, M., & Reinartz, W. J. (2022). Households under economic change: How micro- and macroeconomic conditions shape grocery shopping behavior. Journal of Marketing, 86(4), 95–117. https://doi.org/10.1177/00222429211036882

The Influence of Social Norms on Consumer Behavior: A Meta-Analysis

Melnyk, V., Carrillat, F. A., & Melnyk, V. (2022). The influence of social norms on consumer behavior: A meta-analysis. Journal of Marketing, 86(3), 98–120. https://doi.org/10.1177/00222429211029199