Marketing in the Sharing Economy

Giana M. Eckhardt, Mark B. Houston, Baojun Jiang, Cait Lamberton, Aric Rindfleisch, Georgios Zervas (2019). Marketing in the Sharing Economy, Journal of Marketing, 83(5), 5–27.

Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications

Venkat Ramaswamy, Kerimcan Ozcan (2019). Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications, Journal of Marketing, 82 (4), 19–31.