Device Switching in Online Purchasing: Examining the Strategic Contingencies

Evert de Haan, P.K. Kannan, Peter C. Verhoef, Thorsten Wiesel. (2018). Device Switching in Online Purchasing: Examining the Strategic Contingencies, Journal of marketing, 82 (5), 1–19.

Immediate Responses of Online Brand Search and Price Search to TV Ads

Rex Yuxing Du, Linli Xu, Kenneth C. Wilbur (2019). Immediate Responses of Online Brand Search and Price Search to TV Ads, Journal of Marketing, 83 (4), 81–100.

How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework

Katherine White, Rishad Habib, David J. Hardisty (2019). How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework, Journal of Marketing, 83 (3), 22–49.

How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits

Yulia Nevskaya, Paulo Albuquerque (2019). How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits, Journal of Marketing Research, 56 (3), 379–400.