Principles of Marketing for a Digital Age
Second Edition
Chapter 7: Offering Value: Price
Carbon Footprinting and Pricing Under Climate Concerns
Bertini, M., Buehler, S., Halbheer, D., & Lehmann, D. R. (2022). Carbon footprinting and pricing under climate concerns. Journal of Marketing, 86(2), 186–201. https://doi.org/10.1177/0022242920932930