Principles of Marketing for a Digital Age
Second Edition
Chapter 4: Marketing Research and Analysis
The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions
Anne-Kathrin Klesse, Yann Cornil, Darren William Dahl, Nina Gros (2019). The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions, Journal of Marketing Research.