Advertising at the threshold: Paratextual promotion in the age of marketing convergence

C. Hackley, A. Hackley (2019). Advertising at the threshold: Paratextual promotion in the age of marketing convergence, Marketing Theory, 19 (2), 195–215.

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam (2019). An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing, Journal of Marketing Research, 56 (3), 401–418.

Optimal Design of Free Samples for Digital Products and Services

Hongshuang (Alice) Li, Sanjay Jain, P.K. Kannan (2019). Optimal Design of Free Samples for Digital Products and Services, Journal of Marketing Research, 56 (3), 419–438.