Principles of Marketing for a Digital Age
Second Edition
Chapter 10: Extending Value: People, Process, and Presence in the Customer Experience
Creating Effective Online Customer Experiences
Alexander Bleier, Colleen M. Harmeling, Robert W. Palmatier (2019). Creating Effective Online Customer Experiences, Journal of Marketing, 83 (2), 98–119.
Martin Mende, Maura L. Scott, Jenny van Doorn, Dhruv Grewal, Ilana Shanks (2019). Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses, Journal of Marketing Research, 56 (4), 535–556.
Mapping Time: How the Spatial Representation of Time Influences Intertemporal Choices
Marisabel Romero, Adam W. Craig, Anand Kumar (2019). Mapping Time: How the Spatial Representation of Time Influences Intertemporal Choices, Journal of Marketing Research, 56 (4), 620–636.