Principles of Marketing for a Digital Age
Second Edition
Chapter 7: Offering Value: Price
The Unintended Consequence of Price-Based Service Recovery Incentives
Vamsi K. Kanuri, Michelle Andrews (2019). The Unintended Consequence of Price-Based Service Recovery Incentives, Journal of Marketing.
Thomas Allard, David J. Hardisty, Dale Griffin (2019). When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options, Journal of Marketing Research.