Principles of Marketing for a Digital Age
Second Edition
Chapter 1: Understanding Marketing
The Rise of New Technologies in Marketing: A Framework and Outlook
Hoffman, D. L., Moreau, C. P., Stremersch, S., & Wedel, M. (2022). The rise of new technologies in marketing: A framework and outlook. Journal of Marketing, 86(1), 1–6. https://doi.org/10.1177/00222429211061636