Connecting to Place, People, and Past: How Products Make Us Feel Grounded

Eichinger, I., Schreier, M., & van Osselaer, S. M. J. (2022). Connecting to place, people, and past: How products make us feel grounded. Journal of Marketing, 86(4), 1–16. https://doi.org/10.1177/00222429211027469

Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables

Harz, N., Hohenberg, S., & Homburg, C. (2022). Virtual reality in new product development: Insights from prelaunch sales forecasting for durables. Journal of Marketing, 86(3), 157–179. https://doi.org/10.1177/00222429211014902