Bruno, K. (2000), “BP: Beyond Petroleum or Beyond Preposterous?” CorpWatch.org, December 14th

Commuri, S., & Ekici, A. (2008). An Enlargement of the Notion of Consumer Vulnerability. Journal of Macromarketing, 28(2), 183-186.

Connolly, J., & Prothero, A. (2008). Green Consumption: Life-politics, Risk, and Contradictions. Journal of Consumer Culture, 8, 117-145.

Firat, A. F. (2005). Meridian Thinking in Marketing: A Comment on Cova. Marketing Theory, 5, 215-219.

Gentry and Rittenburg (2005), “Building Understanding of the Domain of Consumer Vulnerability,” Journal of Macromarketing, 25(2), p128–139

Podsakoff, P. M., & Organ, D. W. (1986). Self-Reports in Organizational Research: Problems and Prospects. Journal of Management, 12(4), 531-544.

Ford Pinto case – Shelton State. http://faculty.sheltonstate.edu/~tmajor/BUS263/cases/pinto_case.pdf

2010 Research Report “Community perceptions of sex sexuality and nudity in advertising” – 1 June 2010: http://www.adstandards.com.au/publications/factsandfigures

A website calling on marketers to pledge not to utilise neuromarketing (www.ethicalmarkets.com).