SAGE Journal Articles
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A framework for sustainable marketing
Ross Gordon, Marylyn Carrigan and Gerard Hastings
Marketing Theory 2011 11: 143
Is the Greening of Firms Helping Consumers to Go Green?
David Raska and Doris Shaw
Social Marketing Quarterly 2012 18: 40
Communicating a Green Corporate Perspective: Ideological Persuasion in the Corporate Environmental Report
Marianne Mason and Robert D. Mason
Journal of Business and Technical Communication 2012 26: 479 originally published online 13 June 2012