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A framework for sustainable marketing 
Ross Gordon, Marylyn Carrigan and Gerard Hastings 
Marketing Theory 2011 11: 143

Is the Greening of Firms Helping Consumers to Go Green? 
David Raska and Doris Shaw 
Social Marketing Quarterly 2012 18: 40

Communicating a Green Corporate Perspective: Ideological Persuasion in the Corporate Environmental Report 
Marianne Mason and Robert D. Mason 
Journal of Business and Technical Communication 2012 26: 479 originally published online 13 June 2012