Understanding Business Ethics
Third Edition
Video and Multimedia
Click on the following links. Please note these will open in a new window.
Marketing to the bottom of the pyramid
The video presents the story of two companies that are changing the world and working for profit at the same time as they are marketing to the bottom of the pyramid.
Social Entrepreneur Mechai Viravaidya
Mechai is a one-man reformer in rural Thailand who is getting results as he preaches family planning, good schools, start-up businesses, and intensive farming and, most importantly, his bottom-up reforms are working.
Renewable Fuel Association: Food VS Fuel
This video was used by the Renewable Fuel Asociation (RFA) for their website, and educates people on the food versus fuel, ethanol debate.