Web Resources

Click on the following links. Please note these will open in a new window.

Green Marketing Information from SBA 
According to SBA (Small Business Administration), if a business is currently competitive in terms of price, quality and performance, adding "green" claims and eco-labels to the marketing strategy may enhance the brand image and secure the market share among the growing number of environmentally concerned consumers.

From GreenBiz.com:  Green Marketing Is Over. Let’s Move On. 
Joel Makower, chairman and executive editor of GreenBiz Group Inc., states that we should stop pretending that marketing green goods to consumers will create a sustainable economy.

Green Marketing News 
News stories are provided on green marketing which includes the representation of a company, product, or service as less harmful to nature which can lead to greenwashing when this representation is neither sincere nor accurate.

Website for Federal Recalls 
Six federal agencies with differing jurisdictions have worked together to create this site to provide better service in alerting the American people to unsafe, hazardous or defective products for U.S. Government recalls.

Recalls and Product Safety News 
The U.S. Consumer Product Safety Commission is charged with protecting the public from unreasonable risks of injury or death from thousands of types of consumer products and provides a website to share information.

The VW Emissions Scandal 
An article demonstrating how unethical marketing claims lead to reputational damage.

Unpicking Ethical Marketing 
This der Spiegel article from Germany shows how not everything is as ethical or green as it appears in the first instance and how corporate organisations are misusing ethical marketing campaigns.