Click on the following links. Please note these will open in a new window.

The Globe: Is the Bottom of the Pyramid Really for You? 
This is an article provided in Harvard Business Review that focuses on marketing to those in poverty and the challenges.

The Bottom of the Pyramid 
According to The Economist, businesses are learning to serve the growing number of hard-up Americans

What is Social Entrepreneurship? 
As published on the PBS website, a social entrepreneur identifies and solves social problems on a large scale. Similar to business entrepreneurs who create and transform entire industries, social entrepreneurs act as the change agents for society.  They seize opportunities others miss in order to improve systems, invent and disseminate new approaches, and advance sustainable solutions that create social value.

The Schwab Foundation for Social Entrepreneurship 
According to their website, the Schwab Foundation for Social Entrepreneurship provides unparalleled platforms at the regional and global level to highlight and advance leading models of sustainable social innovation.

Fair Trade USA 
Fair Trade USA is the leading third-party certifier of Fair Trade products in the United States. Fair trade is defined as Quality Products….. Improving Lives…… Protecting the Planet.  They recommend to use fair trade certified products because every purchase matters

What should we charge the poor? Ethics in Microfinance. 
This article discusses the ethics and actuality behind the growing microfinance phenomenon in the developing world