Multiple Choice Questions
This chapter is about the ways that membership of a group affects consumption behaviour. In most cases, people are members of several social groups, and each group has an effect on purchasing and consumption behaviour. Whether one joins a formal group such as a sports club (having been inspired by #TDF2019) or an informal group such as a group of friends in a food club (#cafespicenamaste)!
1. A group that significantly influences its members’ behaviour is called ______.
- a significance group
- a reference group
- an influencer group
Answer: B
The others are invented terms.
2. The groups we see most often (family and friends) are called ______.
- primary groups
- secondary groups
- familiarity groups
Answer: A
These groups have the prime influence on our behaviour.
3. Which of the following is true?
- Dissociative groups are ones which everyone wants to join.
- Aspirational groups are ones which one wants to join.
- Primary groups have an official membership list.
Answer: B
Aspirational groups cater to our aspirations, or hopes.
4. A group to which one belongs by reason of race or gender is called ______.
- an aspirational group
- an automatic group
- a formal group
Answer: B
We are automatically members of these groups, whether we want to be or not.
5. Which of the following is NOT a type of virtual community?
- a brand community.
- a relationship community.
- a product community.
Answer: C
This is an invented term.
6. When an individual goes along with the behaviour of the group without really accepting its beliefs, this is called ______.
- conformity
- compliance
- normative compliance
Answer: B
Adherence without belief: acquiescence.
7. Which of the following is NOT true?
- People associate themselves with models who are like them.
- People do not associate themselves with attractive models.
- People prefer models who seem to have difficulty with a task, but succeed eventually.
Answer: B
People do associate themselves with attractive models.
8. The view that lower-class people imitate upper-class people is called ______.
- trickle-down theory.
- imitation theory.
- class differential theory.
Answer: A
The others are invented terms.
9. The pleasure obtained from airing one’s superior knowledge is called ______.
- concern for others
- involvement
- self-enhancement
Answer: C
The self is enhanced by this behaviour.
10. The use of online communication platforms such as chatrooms, blogs, vlogs, and mobile messaging apps can be collectively banded under the term ______.
- word of mouth
- word of mouse
- word of masses
Web exercise
Visit:
What do these sites tell us about teenage peer pressure?
How can peer pressure be reduced or channelled more positively?
