Multiple Choice Questions

Ethics plays an increasingly important part in our lives through the decisions we make about both the acquisition and consumption of products on an everyday basis. This ultimately leads to political, social and environmental consequences of our purchases. This chapter investigates some of the key issues related to this important topic. 

1. Which of the following is TRUE?

  1. Ethics deals with what is good and bad and with moral duty and obligation.
  2. Ethics deals with recycling and sustainability.
  3. Ethics deals with citizenship.  

Answer: A

2. Which of the following variables DOES NOT belong to the grouping (variables determining environmental preferences) as devised by Modi and Patel, 2013?

  1. perceived behavioural control
  2. environmental consciousness
  3. eco-friendliness

Answer: C

The other two variables are ‘ecoliteracy’ and ‘willingness to pay more for green products’.

3. Eco-literacy refers to ______.

  1. the ability to understand the ingredients labels on organic products
  2. the level of environmental knowledge that a consumer has
  3. the ability to have a conversation using appropriate ‘eco’ terminology

Answer: B

The other two are fictitious meanings.

4. Which of the following statements is TRUE?

  1. Regardless of where people are on the social mobility continuum, working out what is most important to the individual should take priority when scrutinising ethical values and consumption.
  2. Regardless of where people are on the social mobility continuum, working out what is most important to the group should take priority when scrutinising ethical values and consumption.
  3. Regardless of where people are on the social mobility continuum, working out what is most important to the government should take priority when scrutinising ethical values and consumption.

Answer: A

5. Fairtrade is ______.

  1. the retailer selling a product for a good price
  2. an external benefit to a person many thousands of miles away
  3. about improving production methods

Answer: B

6. Which of the following is NOT an area which dominates ethical consumerism?

  1. the environment.
  2. human rights and working conditions
  3. retailer satisfaction

Answer: C

7. Consumers use buying power to ______.

  1. ensure that organisations remain accountable to us as ordinary citizens and to society
  2. ensure that prices remain low and thus beneficial to the consumer
  3. exert pressure on firms to give the consumer what he/she wants     

Answer: A

8. LCA stands for ______.

  1. Life Cycle Averages
  2. Life Cycle Assessment
  3. Life Cycle Allocation

Answer: B

9. Purgers are people ______.

  1. who get rid of people from an organisation because they do not agree with them
  2. whose quality standard diminishes over a period of time
  3. regularly discard their possessions

Answer: C

They do not attach much significance to their possessions.

10. Donating goods to others, selling them on or otherwise transferring ownership to someone who will obtain further use of the goods is called ______.

  1. lateral recycling
  2. philanthropic recycling
  3. medial recycling

Answer: A

Web exercise

Read these articles from the Harvard Business Review:

Can marketers really be profitable, competitive AND deliver products/communications in an ethical manner?