1. Considering the product life cycle, which of the following is TRUE?

1. Introduction comes before growth, but after maturity.
2. Maturity comes before decline, but after growth.
3. Growth comes before maturity, but after decline.

2. Which of the following is NOT TRUE?

1. The maturity phase can be of almost any length.
2. The growth phase is profitable.
3. The decline phase can be reversed.

3. When a product becomes part of everyday life it is said to be ______.

1. culturally anchored.
2. built in.
3. socially essential.

4. Which of the following is NOT one of Rogers’ criteria for new product acceptance?

1. relative advantage
2. compatibility
3. profitability

5. What does AIDA stand for?

1. attention, interest, desire, affection
2. attention, intelligence, distance, action
3. attention, interest, desire, action

6. What proportion of the population did Rogers classify as innovators?

1. 2.5%
2. 16.7%
3. 10.2%

7. Continuous innovation is defined as ______.

1. developing a new product that relates only distantly to previous products
2. a new product that follows closely on from a previous product
3. the development of a new product that differs radically from its predecessors

8. One possible route around the ‘acceptance problem’ is ______.

1. mass compatibility
2. mass cosmopolitanism
3. mass customisation

9. The identification of real-world geographic location of an Internet-connected device (e.g. mobile phone) is more commonly known as ______.

1. geopositioning
2. geolocation
3. geomapping    

10. People who like technology for its own sake are called ______.

1. technophiles
2. technophobes
3. technocrats