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Consumer Behaviour

Fourth Edition
by Zubin Sethna and Jim Blythe

Student Resources

  1. Understanding Consumer Behaviour
    • Videos
    • Web Links
    • Multiple Choice Questions
  2. Decisions, Behaviours and Interactions
    • Videos
    • Web Links
    • Multiple Choice Questions
  3. Innovation and Digital Technologies
    • Videos
    • Web Links
    • Multiple Choice Questions
  4. Consumption in B2C vs. B2B
    • Videos
    • Web Links
    • Multiple Choice Questions
  5. Consumer Journeys Through the Gardens of Technology
    • Videos
    • Web Links
    • Multiple Choice Questions
  6. Drive, Motivation and Hedonism
    • Videos
    • Web Links
    • Multiple Choice Questions
  7. The Self and Personality
    • Videos
    • Web Links
    • Multiple Choice Questions
  8. Perception
    • Videos
    • Web Links
    • Multiple Choice Questions
  9. Learning and Knowledge
    • Videos
    • Web Links
    • Multiple Choice Questions
  10. Attitude Formation and Change
    • Videos
    • Web Links
    • Multiple Choice Questions
  11. Reference Groups
    • Videos
    • Web Links
    • Multiple Choice Questions
  12. Age, Gender and Familial Roles
    • Videos
    • Web Links
    • Multiple Choice Questions
  13. Culture and Social Mobility
    • Videos
    • Web Links
    • Multiple Choice Questions
  14. Ethical Consumption
    • Videos
    • Web Links
    • Multiple Choice Questions
  15. Sustainable Consumption
    • Videos
    • Web Links
    • Multiple Choice Questions
  • Flashcards

Web Links

14.1: 8 simple, inexpensive ways to be a more ethical consumer in 2019

14.2: Ethical and sustainable trends in 2019

14.3: Ethical marketing practices

14.4: Conscious consumers

14.5: Communicating ethics to different generations

14.6: Conflict of generations: Business culture of contemporary Russia

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