On this website students will find:
Lecturers can log in to access:
Videos carefully selected by the authors to present industry examples of what you’ve just read.
Web Links curated to help explore consumer behaviour even further, with lots of extra information to reference in your assignments.
Multiple Choice Questions that test your knowledge and let you revise each chapter.
Flash Cards to help you review the key terms used within the textbook and understand the jargon.
Just click on the links to the left.
PowerPoints Slides for each chapter, designed by the authors to save time and support your teaching.
Additional Online Case Studies which situate learning for students in real world examples.
Instructor Manual that encourages discussion in sessions with the help of activities and questions for every chapter.
Log in or create an instructor account by clicking on the tab at the top.
For advice to support your studies visit the SAGE Study Skills website for videos, quizzes and tips to help with your essay and dissertation writing, presentations, literature reviews and more.
Access resources that are only available to Faculty and Administrative Staff.
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