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Consumer Behaviour
Fourth Edition
by
Zubin Sethna
and
Jim Blythe
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Student Resources
Understanding Consumer Behaviour
Videos
Web Links
Multiple Choice Questions
Decisions, Behaviours and Interactions
Videos
Web Links
Multiple Choice Questions
Innovation and Digital Technologies
Videos
Web Links
Multiple Choice Questions
Consumption in B2C vs. B2B
Videos
Web Links
Multiple Choice Questions
Consumer Journeys Through the Gardens of Technology
Videos
Web Links
Multiple Choice Questions
Drive, Motivation and Hedonism
Videos
Web Links
Multiple Choice Questions
The Self and Personality
Videos
Web Links
Multiple Choice Questions
Perception
Videos
Web Links
Multiple Choice Questions
Learning and Knowledge
Videos
Web Links
Multiple Choice Questions
Attitude Formation and Change
Videos
Web Links
Multiple Choice Questions
Reference Groups
Videos
Web Links
Multiple Choice Questions
Age, Gender and Familial Roles
Videos
Web Links
Multiple Choice Questions
Culture and Social Mobility
Videos
Web Links
Multiple Choice Questions
Ethical Consumption
Videos
Web Links
Multiple Choice Questions
Sustainable Consumption
Videos
Web Links
Multiple Choice Questions
Flashcards
Videos
Video Link 3.1:
Innovation and digital technologies
Innovation and digital technologies
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