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Consumer Behaviour

Fourth Edition

by Zubin Sethna and Jim Blythe

Student Resources

Understanding Consumer Behaviour
Decisions, Behaviours and Interactions
Innovation and Digital Technologies
Consumption in B2C vs. B2B
Consumer Journeys Through the Gardens of Technology
Drive, Motivation and Hedonism
The Self and Personality
Perception
Learning and Knowledge
Attitude Formation and Change
Reference Groups
Age, Gender and Familial Roles
Culture and Social Mobility
Ethical Consumption
Sustainable Consumption

Flashcards

Videos

Video Link 4.1: B2C vs. B2B the basics

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