Multiple Choice Questions

1. The set of shared beliefs, behaviours and attitudes associated with a large group of people is called ______.

  1. religion
  2. culture
  3. social framework

Answer: B

2. A story containing symbolic elements which express the shared emotions and ideals of a culture is called ______.

  1. a more
  2. a cautionary tale
  3. a myth

Answer: C

Myths contain the values of a culture in a story form.

3. A set of symbolic behaviours which follow a set sequence is called ______.

  1. a myth
  2. a pattern
  3. a ritual

Answer: C

Rituals are not necessarily religious – they can be any standard way of doing things.

4. Which of the following is NOT one of Hofstede’s dimensions?

  1. masculinity-femininity
  2. individualism-collectivism
  3. wealth-poverty

Answer: C

Wealth and poverty do not affect culture.

5. A culture in which the norms are embedded deeply in its members is called ______.

  1. a high-context culture
  2. a repressive culture
  3. a low-context culture

Answer: A

The context for the individuals from that culture is of high importance.

6. Which of the following is NOT true of a high-context culture?

  1. Communication is rapid.
  2. Behaviour within the group is unstable.
  3. Outsiders are likely to stereotype the group.

Answer: B

Behaviour is usually stable in high-context cultures.

7. The correct meaning of ethnocentrism is the belief that ______.

  1. one’s own culture is ‘unoriginal’ and derived from other cultures
  2. one’s own culture is ‘correct’ and other cultures are derived from it
  3. one’s own culture is superior to all other cultures

Answer: B

8. Which of the following DO NOT contribute to Consumer Culture Theory (as listed by Arnould and Thompson, 2005)?

  1. consumer identity
  2. marketplace cultures
  3. sacred consumption

Answer: C

This is an element of culture.

9. Which of the following is NOT a stage in acculturation?

  1. honeymoon
  2. rejection
  3. quittance

Answer: C

This is an invented term.

10. Social mobility is defined as the movement of ______.

  1. individuals, families, households, or other categories of people across different countries
  2. individuals, families, households, or other categories of people seeking asylum in another country
  3. individuals, families, households, or other categories of people within or between social strata in a society

Answer: A

Web exercise


This site is about the effect of social environment on people’s health, lifestyles, behaviours and attitudes. What is the relevance of this information for marketers?