Géring, Z. (2015). Content analysis versus discourse analysis: Examination of corporate social responsibility in companies' homepage texts. SAGE Research Methods Cases. doi:10.4135/978144627305014556732
Zsuzsanna Géring (2015) compared the different but complementary coding schemes she developed using qualitative content analysis and discourse analysis in the context of understanding the roles taken by Hungarian companies with respect to corporate social responsibility, as described in their web-based home pages.