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Möller, K., & Svahn, S. (2003, June). Managing strategic nets: A capability perspective. Marketing Theory, 3(2), 209–234.

In Chapter 4 we consider various approaches to strategic marketing, including the resource-based view and the view that strategy can be considered to be the management of relationships and networks. This article develops these themes in greater depth.

Gordon, R., Carrigan, M., & Hastings, G. (2011, June). A framework for sustainable marketing. Marketing Theory, 11(2), 143–163.