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1. Air Products – A World of Difference (1’39”)

2. Air Products – Moving Forward (2’30”)

These two short videos introduce students to many of the issues that they will encounter when studying B2B marketing. Air Products & Chemicals Inc. is a global business supplying products that are incorporated into many of the consumer products that we use every day. These two promotional videos both illustrate B2B marketing in practice, and show how the industrial context in which B2B marketing is implemented may differ substantially from the everyday consumer (B2C) context with which students are likely to be more familiar.