SAGE Journal Articles

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Hulthén, K., & Gadde, L.-E. (2007). Understanding the ‘new’ distribution reality through ‘old’ concepts: A renaissance for transvection and sorting. Marketing Theory, 7(2), 184–207. doi:10.1177/1470593107076866.

This fairly challenging article goes beyond the material that we discuss in the chapter, to deal with fundamental concepts in the theory of distribution and how they can be used to understand the latest trends in the practice of channels management.