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Business-to-Business Marketing

Fourth Edition

by Ross Brennan, Louise Canning and Raymond McDowell

Student Resources

Business-to-Business Markets and Marketing
Buyer Behaviour
Inter-Firm Relationships and Networks
Responsible Business-to-Business Strategy
Researching Business-to-Business Markets
- Videos
- Weblinks
Business Market Segmentation
Market Communication
- Videos
- Weblinks
Relationship Communication
Relationship Portfolios and Key Account Management
Managing Product Offerings
Routes to Market
Price-Setting in Business-to-Business Markets
- Videos
- Weblinks

Multiple Choice Quiz

Weblinks

Click on the following links. Please note these will open in a new window.

Fiona Stanley Hospital

Johnson Controls

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