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Business-to-Business Marketing
Fourth Edition
by
Ross Brennan
,
Louise Canning
and
Raymond McDowell
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Student Resources
Business-to-Business Markets and Marketing
SAGE Journal Articles
Videos
Weblinks
Buyer Behaviour
SAGE Journal Articles
Videos
Weblinks
Inter-Firm Relationships and Networks
SAGE Journal Articles
Videos
Weblinks
Responsible Business-to-Business Strategy
SAGE Journal Articles
Videos
Weblinks
Researching Business-to-Business Markets
Videos
Weblinks
Business Market Segmentation
SAGE Journal Articles
Videos
Weblinks
Market Communication
Videos
Weblinks
Relationship Communication
SAGE Journal Articles
Videos
Weblinks
Relationship Portfolios and Key Account Management
SAGE Journal Articles
Videos
Weblinks
Managing Product Offerings
SAGE Journal Articles
Videos
Weblinks
Routes to Market
SAGE Journal Articles
Videos
Weblinks
Price-Setting in Business-to-Business Markets
Videos
Weblinks
Multiple Choice Quiz
Weblinks
Click on the following links. Please note these will open in a new window.
Caddie
Wanzl
Pharmaphorum
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