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Relationship Advantage

This contains a bit of a lecture about relationships as a source of competitive advantage, but is not exclusively B2B. It introduces the notion of sticky relationships and switching costs but is largely with reference to consumer examples. Requires Lynda subscription

Relationship Roles

Quite humorous depiction of some of the undercurrents in a client–agency relationship: This could be readily applied to Chapter 2 as well, re buying centre personalities.