Videos

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DHL – ‘Aint No Mountain High Enough’ (3’04”)

It ties in with DHL illustration used in this chapter and could be used as exercise in which students are asked to note elements of signalling of brand expression and their interpretation of these.

HP – ‘Make It Matter’ (1’15”)

It is an example of a video used in broadcast campaigns in which attempt at making emotional connections is quite clear. It can be used to support B2B scenario 7.1.