SAGE Journal Articles

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In this article, the authors use a collection of relationship dimensions and ICT use to derive six identifiably different segments for travel agents with business customers:

Fuentes-Blasco, M., Moliner-Velázquez, B., & Gil-Saura, I. (2016). Latent segmentation in business-to-business based on information and communication technology and relationship variables. Tourism Economics, 23(2). doi:1354816616654829.