Business-to-Business Marketing
Fourth Edition
SAGE Journal Articles
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In Chapter 4 we consider various approaches to strategic marketing, including the resource-based view and the view that strategy can be considered to be the management of relationships and networks. This article develops these themes in greater depth.
Gordon, R., Carrigan, M., & Hastings, G. (2011, June). A framework for sustainable marketing. Marketing Theory, 11(2), 143–163.