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Business-to-Business Marketing

Fourth Edition
by Ross Brennan, Louise Canning and Raymond McDowell

Student Resources

  1. Business-to-Business Markets and Marketing
    • SAGE Journal Articles
    • Videos
    • Weblinks
  2. Buyer Behaviour
    • SAGE Journal Articles
    • Videos
    • Weblinks
  3. Inter-Firm Relationships and Networks
    • SAGE Journal Articles
    • Videos
    • Weblinks
  4. Responsible Business-to-Business Strategy
    • SAGE Journal Articles
    • Videos
    • Weblinks
  5. Researching Business-to-Business Markets
    • Videos
    • Weblinks
  6. Business Market Segmentation
    • SAGE Journal Articles
    • Videos
    • Weblinks
  7. Market Communication
    • Videos
    • Weblinks
  8. Relationship Communication
    • SAGE Journal Articles
    • Videos
    • Weblinks
  9. Relationship Portfolios and Key Account Management
    • SAGE Journal Articles
    • Videos
    • Weblinks
  10. Managing Product Offerings
    • SAGE Journal Articles
    • Videos
    • Weblinks
  11. Routes to Market
    • SAGE Journal Articles
    • Videos
    • Weblinks
  12. Price-Setting in Business-to-Business Markets
    • Videos
    • Weblinks
  • Multiple Choice Quiz

Weblinks

Click on the following links. Please note these will open in a new window.

NAICS

UK Standard Industrial Classification

The Market Research Society

ESOMAR

Dun & Bradstreet

BOS (Bristol Online Surveys)

Surveywriter

Surveymonkey

The Survey System

Survey Crafter Professional

XE.com

American Marketing Association

Business-China

Business Week (Europe)

The Economist

Eurostat

Fifo Ost (Eastern Europe)

Financial Times

IMP Group (academic research)

The National Business Review (New Zealand) 

National Statistics Online (UK)

Reed Business Information

United Nations Statistics Division

US Census Bureau

The Wall Street Journal

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