Agrawal,  Mehta, A. and Abraham, N. (2018), ‘Offering fleet automation: Smartfleet in the need of smart decisions’, Journal of Information Technology Teaching Cases, 8 (2): 110-117.

This teaching case takes the reader away from the large, multinational organizations often associated with business markets. Here the reader gets to test their understanding and application of pricing decisions for a new business start-up.

The case can also be used in chapters 4 and 10.

Finch, J. H., and Acha, V. L. (2008), ‘Making and exchanging a second-hand oil field, considered in an industrial marketing setting’, Marketing Theory, 8(1): 45-66. doi:10.1177/1470593107086484

Looking at the used equipment in a business setting, this paper provides an alternative perspective through which to apply some of the fundamental concepts that run throughout our text.