Dampérat, M. Lewicki, A. Jolibert, A. (2014) ‘Modelling buyer-based brand equity in industrial settings’, Recherches et Applications en Marketing, 29 (4): 7 31.

This paper provides an empirically tested model for business brands, complementing Abratt and Kleyn’s (2012) conceptualization of the corporate brand that features in chapter 7.

Luo, Q.J. and Chen, K.Y. (2013), ‘Network functions of travel marts in China: amendments to the Rosson and Seringhaus network model’, Tourism Economics, 19 (2): 275-296.

As business and consumer markets continue to converge, this article sheds light on some of the complexities in handling the interests of event organisers, exhibitors and visitors.

Monreal-Pérez, J. and Geldres-Reiss, V.V. (2020), ‘A configurational approach to the impact of trade fairs and trade missions on firm export activity’, Business Research Quarterly, 23: 1-19.

Evidence presented in this paper shows that trade fairs and missions can be central to the international expansion of small businesses. Useful material for SME managers trying to build a business case for firm investment in such events.