Video

Customer reference video created by Apple. Can be used to illustrate potential DMU members and their likely role/influence as well as interests in connected systems for data sharing.

Might also be connected to end of chapter case study.

Streamlining Healthcare at Ochsner (2:51)

 

Slightly dated and tongue in check, but using humour and placing typical buyer approaches to negotiations with suppliers in everyday situations conveys these practices very well.

‘The vendor client relationship in real world’ (2:19)