Skip to main content
Menu Study Site Homepage
  • Instructor Resources
  • Help
  • Login

    Access

    • New User?
    • Request new password
    • Create a new account

Business-to-Business Marketing

Fifth Edition
by Ross Brennan, Louise Canning and Raymond McDowell

Student Resources

  • Multiple Choice Questions
  1. Business-to-Business Markets and Marketing
    • Video
    • SAGE Journal Articles
    • Weblinks
  2. Buyer Behaviour
    • Video
    • SAGE Journal Articles
    • Weblinks
  3. Inter-Firm Relationships and Networks
    • Video
    • SAGE Journal Articles
    • Weblinks
  4. Responsible Business-to-Business Strategy
    • Video
    • SAGE Journal Articles
    • Weblinks
  5. Researching Business-to-Business Markets
    • Video
    • SAGE Journal Articles
    • Weblinks
  6. Business Market Segmentation
    • Video
    • SAGE Journal Articles
    • Weblinks
  7. Marketing Communication
    • Video
    • SAGE Journal Articles
    • Weblinks
  8. Relationship Communication
    • Video
    • SAGE Journal Articles
    • Weblinks
  9. Relationship Portfolios and Key Account Management
    • Video
    • SAGE Journal Articles
    • Weblinks
  10. Managing Product Offerings
    • Video
    • SAGE Journal Articles
    • Weblinks
  11. Routes to Market
    • Video
    • SAGE Journal Articles
    • Weblinks
  12. Price-Setting in Business-to-Business Markets Glossary
    • Video
    • SAGE Journal Articles
    • Weblinks

Weblinks

  • Ariba
  • BT
  • Compass
  • Converge
  • Fiona Stanley Hospital
  • Johnson Controls
  • NHS
  • Pefa
  • Serco
  • Siemens
  • TetraPak

© 2023 Sage Publications Sage Publications India Pvt. Ltd.

Terms of Service • Copyright Notice • Privacy PolicyPrivacy Policy

Browser not supported close

You are using a browser version that is no longer supported by this website and could result in a less-than-optimal experience.

To ensure full site functionality, please use an alternative web browser or upgrade your version of Internet Explorer.

Internet Explorer Firefox Opera Google Chrome