SAGE Journal Articles

Agrawal,  Mehta, A. and Abraham, N. (2018), ‘Offering fleet automation: Smartfleet in the need of smart decisions’, Journal of Information Technology Teaching Cases, 8 (2): 110-117.

This teaching case takes the reader away from the large, multinational organizations often associated with business markets. Here the reader gets to test their understanding and application of product strategy decisions for a new business start-up.

The case can also be used in chapters 4 and 12.

Bone, S.A., Fombelle, P.W., Ray, K.R. and Lemon, K.N. (2015), ‘How Customer Participation in B2B Peer-to-Peer Problem-Solving Communities Influences the Need for Traditional Customer Service’, Journal of Service Research, 18(1): 23-38.

This article shows that the advice giving aspects of business-to-business products can be extended to peer-to-peer community support by using digital communication platforms.