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Business-to-Business Marketing

Fifth Edition
by Ross Brennan, Louise Canning and Raymond McDowell

Student Resources

  • Multiple Choice Questions
  1. Business-to-Business Markets and Marketing
    • Video
    • SAGE Journal Articles
    • Weblinks
  2. Buyer Behaviour
    • Video
    • SAGE Journal Articles
    • Weblinks
  3. Inter-Firm Relationships and Networks
    • Video
    • SAGE Journal Articles
    • Weblinks
  4. Responsible Business-to-Business Strategy
    • Video
    • SAGE Journal Articles
    • Weblinks
  5. Researching Business-to-Business Markets
    • Video
    • SAGE Journal Articles
    • Weblinks
  6. Business Market Segmentation
    • Video
    • SAGE Journal Articles
    • Weblinks
  7. Marketing Communication
    • Video
    • SAGE Journal Articles
    • Weblinks
  8. Relationship Communication
    • Video
    • SAGE Journal Articles
    • Weblinks
  9. Relationship Portfolios and Key Account Management
    • Video
    • SAGE Journal Articles
    • Weblinks
  10. Managing Product Offerings
    • Video
    • SAGE Journal Articles
    • Weblinks
  11. Routes to Market
    • Video
    • SAGE Journal Articles
    • Weblinks
  12. Price-Setting in Business-to-Business Markets Glossary
    • Video
    • SAGE Journal Articles
    • Weblinks

Weblinks

  • NAICS  
  • UK Standard Industrial Classification
  • The Market Research Society
  • ESOMAR
  • Dun & Bradstreet
  • Online Surveys
  • Surveywriter
  • Surveymonkey
  • The Survey System
  • Survey Crafter Professional
  • XE.com

Essential B2B Intelligence Sources

  • American Marketing Association
  • Business-China
  • Business Week (Europe)
  • The Economist
  • Eurostat
  • Fifo Ost (Eastern Europe)
  • Financial Times
  • IMP Group (academic research)
  • The National Business Review (New Zealand)
  • National Statistics Online (UK)                                             
  • Reed Business Information  
  • United Nations Statistics Division
  • US Census Bureau
  • The Wall Street Journal

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