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Business-to-Business Marketing

Fifth Edition

by Ross Brennan, Louise Canning and Raymond McDowell

Student Resources

Multiple Choice Questions

Business-to-Business Markets and Marketing
Buyer Behaviour
Inter-Firm Relationships and Networks
Responsible Business-to-Business Strategy
Researching Business-to-Business Markets
Business Market Segmentation
Marketing Communication
Relationship Communication
Relationship Portfolios and Key Account Management
Managing Product Offerings
Routes to Market
Price-Setting in Business-to-Business Markets Glossary

Weblinks

Air Products
Arup
Tata
Rolls-Royce
B2B Marketing Online
Barry Callebaut

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