8.1 L’Oréal’s take-over of The Body Shop.
8.2 The Importance of a Journalism Background in Public Relations: Marissa Lyman, Executive at OgilvyPRWorldwide discusses how having a journalism background is helpful for public relations (03:04)
8.3 This is a company blog but also provides interesting practitioner perspectives on public relations, especially writing and press releases.
8.4 Facebook and managing the media spotlight
8.5 Amazon Ambassador Program
