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Corporate Communication: A Guide to Theory and Practice

Sixth Edition
by Joep Cornelissen

Student Resources

  • Flashcards
  • Chapter One: Defining Corporate Communication
    • Weblinks
    • Journal Articles
  • Chapter Two: Corporate Communication in Contemporary Organizations
    • Weblinks
    • Journal Articles
  • Chapter Three: Corporate Communication in a Changing Media Environment
    • Weblinks
    • Journal Articles
  • Chapter Four: Stakeholder Management and Communication
    • Weblinks
    • Journal Articles
  • Chapter Five: Corporate Identity, Branding and Corporate Reputation
    • Weblinks
    • Journal Articles
  • Chapter Six: Communication Strategy and Strategic Planning
    • Weblinks
    • Journal Articles
  • Chapter Seven: Research and Measurement
    • Weblinks
    • Journal Articles
  • Chapter Eight: Media Relations
    • Weblinks
    • Journal Articles
  • Chapter Nine: Employee Communication
    • Weblinks
    • Journal Articles
  • Chapter Ten: Issues Management
    • Weblinks
    • Journal Articles
  • Chapter Eleven: Crisis Communication
    • Weblinks
    • Journal Articles
  • Chapter Twelve: Leadership and Change Communication
    • Weblinks
    • Journal Articles
  • Chapter Thirteen: Corporate Social Responsibility (CSR) and Community Relations
    • Weblinks
    • Journal Articles

Weblinks

6.1 Rebranding RIM as Blackberry (07:00)

6.2 Toyota: A rocky road ahead.

Toyota's transformation into a mobility company (01:16)

6.3 Lenovo: Developing a global brand.

Protect And Attack: Lenovo’s New Strategy

How Lenovo is making the switch from product to customer centricity

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