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Corporate Communication: A Guide to Theory and Practice

Sixth Edition
by Joep Cornelissen

Student Resources

  • Flashcards
  • Chapter One: Defining Corporate Communication
    • Weblinks
    • Journal Articles
  • Chapter Two: Corporate Communication in Contemporary Organizations
    • Weblinks
    • Journal Articles
  • Chapter Three: Corporate Communication in a Changing Media Environment
    • Weblinks
    • Journal Articles
  • Chapter Four: Stakeholder Management and Communication
    • Weblinks
    • Journal Articles
  • Chapter Five: Corporate Identity, Branding and Corporate Reputation
    • Weblinks
    • Journal Articles
  • Chapter Six: Communication Strategy and Strategic Planning
    • Weblinks
    • Journal Articles
  • Chapter Seven: Research and Measurement
    • Weblinks
    • Journal Articles
  • Chapter Eight: Media Relations
    • Weblinks
    • Journal Articles
  • Chapter Nine: Employee Communication
    • Weblinks
    • Journal Articles
  • Chapter Ten: Issues Management
    • Weblinks
    • Journal Articles
  • Chapter Eleven: Crisis Communication
    • Weblinks
    • Journal Articles
  • Chapter Twelve: Leadership and Change Communication
    • Weblinks
    • Journal Articles
  • Chapter Thirteen: Corporate Social Responsibility (CSR) and Community Relations
    • Weblinks
    • Journal Articles

Weblinks

9.1 Reimagining work: Dave Coplin, Chief Envisioning Officer, Microsoft (2013).

9.2 Sheryl Sandberg: The Importance of Authentic Communication (04:46)

In this video, Sheryl Sandberg, COO of Facebook, talks about the importance of communicating beliefs and fact that support it, as a tool for manager-employee information sharing.

9.3 Infograms on internal communications and employee engagement.

9.4 This is a community of internal communications professionals. It has plenty of articles, case studies and reports on issues pertaining to internal communication and engaging with employee engagement.

9.5. Vodafone’s internal branding (05:48)

9.6. IBM’s internal transformation (03:21)

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