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Corporate Communication: A Guide to Theory and Practice

Sixth Edition
by Joep Cornelissen

Student Resources

  • Flashcards
  • Chapter One: Defining Corporate Communication
    • Weblinks
    • Journal Articles
  • Chapter Two: Corporate Communication in Contemporary Organizations
    • Weblinks
    • Journal Articles
  • Chapter Three: Corporate Communication in a Changing Media Environment
    • Weblinks
    • Journal Articles
  • Chapter Four: Stakeholder Management and Communication
    • Weblinks
    • Journal Articles
  • Chapter Five: Corporate Identity, Branding and Corporate Reputation
    • Weblinks
    • Journal Articles
  • Chapter Six: Communication Strategy and Strategic Planning
    • Weblinks
    • Journal Articles
  • Chapter Seven: Research and Measurement
    • Weblinks
    • Journal Articles
  • Chapter Eight: Media Relations
    • Weblinks
    • Journal Articles
  • Chapter Nine: Employee Communication
    • Weblinks
    • Journal Articles
  • Chapter Ten: Issues Management
    • Weblinks
    • Journal Articles
  • Chapter Eleven: Crisis Communication
    • Weblinks
    • Journal Articles
  • Chapter Twelve: Leadership and Change Communication
    • Weblinks
    • Journal Articles
  • Chapter Thirteen: Corporate Social Responsibility (CSR) and Community Relations
    • Weblinks
    • Journal Articles

Weblinks

12.1 Microsoft changing under new leadership (03:03)

12.2 British Airways: Change and leadership communication at the world’s favourite airline.

12.3 Transforming IBM.

A Decade of Jamming (07:13)

IBM's Sam Palmisano: 'Always Put the Enterprise Ahead of the Individual' (47:30)

12.4 Sheryl Sandberg: Why we have too few women leaders (15:28)

12.5 Change Management: funny cartoon about this topic (01:25).

12.6 Leadership Storytelling: TED talk from Steve Denning contains good ideas about how to tell inspiring stories for organizations (15:50)

12.7 How great leaders inspire action: Simon Sinek presents a model for how leaders inspire action (18:34)

12.8 Communicating organizational change (00:56)

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