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Corporate Communication: A Guide to Theory and Practice

Sixth Edition
by Joep Cornelissen

Student Resources

  • Flashcards
  • Chapter One: Defining Corporate Communication
    • Weblinks
    • Journal Articles
  • Chapter Two: Corporate Communication in Contemporary Organizations
    • Weblinks
    • Journal Articles
  • Chapter Three: Corporate Communication in a Changing Media Environment
    • Weblinks
    • Journal Articles
  • Chapter Four: Stakeholder Management and Communication
    • Weblinks
    • Journal Articles
  • Chapter Five: Corporate Identity, Branding and Corporate Reputation
    • Weblinks
    • Journal Articles
  • Chapter Six: Communication Strategy and Strategic Planning
    • Weblinks
    • Journal Articles
  • Chapter Seven: Research and Measurement
    • Weblinks
    • Journal Articles
  • Chapter Eight: Media Relations
    • Weblinks
    • Journal Articles
  • Chapter Nine: Employee Communication
    • Weblinks
    • Journal Articles
  • Chapter Ten: Issues Management
    • Weblinks
    • Journal Articles
  • Chapter Eleven: Crisis Communication
    • Weblinks
    • Journal Articles
  • Chapter Twelve: Leadership and Change Communication
    • Weblinks
    • Journal Articles
  • Chapter Thirteen: Corporate Social Responsibility (CSR) and Community Relations
    • Weblinks
    • Journal Articles

Journal Articles

Zhang, J. (2013). A Strategic Issue Management (SIM) Approach to Social Media Use in Public Diplomacy. American Behavioral Scientist. 57(9), 13-12-1331.

Argenti, P. A. (2006). How Technology Has Influenced the Field of Corporate Communication. Journal of Business and Technical Communication, 20, 357−70.

Hutchins, B., & Mikosza, J. (2010). The Web 2.0 Olympics Athlete Blogging, Social Networking and Policy Contradictions at the 2008 Beijing Games. Convergence: The International Journal of Research into New Media Technologies, 16(3), 279−97.

Pedley, P. (2005). International phenomenon? Amateur journalism? Legal minefield? Why information professionals cannot afford to ignore weblogs. Business Information Review, 22(2), 95−100.

Page, R. (2012). The linguistics of self-branding and micro-celebrity in Twitter: The role of hashtags. Discourse & Communication, 6(2), 181−201.

Gao, H., Tate, M., Zhang, H., Chen, S., & Liang, B. (2018). Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory. Journal of International Marketing, 26(3), 45–69.

Olsson, E.-K., & Eriksson, M. (2016). The logic of public organizations’ social media use: Toward a theory of ‘social mediatization.’ Public Relations Inquiry, 5(2), 187–204.

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