Corporate Communication: A Guide to Theory and Practice
Weblinks
13.1 Interface: changing the game of CSR
A better way - Interface Europe achieves 90% CO2 reduction (05:17)
The business logic of sustainability (15:38)
13.2 Kraft’s take-over of Cadbury: Forgetting the community? (03:47)
13.2 University of St Gallen’s animation on corporate social responsibility.
What is Corporate Social Responsibility (CSR)? (10:57)
Corporate Social Responsibility (CSR): Practical Perspectives by Thomas Beschorner (05:51)
13.3 How community and social media changed corporate communication (05:35)
This video is about how social media and community have altered the corporate communications landscape. Consequently corporate communications employees need to develop a new set of skills.
13.4 Using the UN Sustainable Development Goals as a framework for business models and communications
Novartis: Reimagining access to healthcare to meet the SDGs (07:53)