3.1 Challenges for corporate communication in the digital age (27:11)

3.2 General Electric: Campaigning through social media (30:38)

3.3 Spotify multimedia “Goals” Campaign

3.4 Nestlé’s response to Greenpeace’s social media campaigns.

Greenpeace: Ask Nestlé CEO to stop buying palm oil from destroyed rainforest (01:00)

Nestle: Engagement in a hostile digital world (03:03)

Nestle HQ Digital Acceleration Consumer Engagement Centre (03:53)

3.5 Online magazine about communications, marketing and the media

3.6 This is an individual marketing consultant’s blog but it contains particularly good blogs on social media.

3.7 Great site for case study materials as well as corporate communications and social media insights.

3.8 Website source of case studies on social media from large corporations.

3.9 RSA Animation: Internet in Society.