4.1 British American Tobacco (BAT) and stakeholder dialogue.

4.2 Starbucks Coffee Company and stakeholder engagement.

Starbucks Day of Action (02:57)

Starbucks Stories: Coffee from Ethiopia

4.3 Why and how do we engage? (26:16)

Simran Sethi (at TEDxCibeles) is a journalism teacher who talks about who to engage around issues (not just specific to corporate communication). She discusses how to make people interested in issues and how to engage them using issues that people care about.

4.4 What is stakeholder theory?

R. Edward Freeman of the Darden School of Business at the University of Virginia gives insights into "Stakeholder Theory" (02:57)